26 Sep Scotch Whisky Tourism Continues To Increase In Popularity
Scottish whisky tourism seems to be ever on the increase in terms of the number of folks visiting Scotland to check out distilleries and the volume of money tourists are spending while there. This comes at a time when more sites than ever are opening their doors to showcase the brown spirit of this old industry.
New figures from the Scotch Whisky Association, the trade group representing the Scotch whisky industry, indicate there was a record 1.7 million visits last year – up almost 8% on 2015. Visits have now increased by around a quarter since 2010, and collectively Scotch whisky distilleries rank among some of the most popular Scottish and UK attractions, with a similar number of visits annually to the likes of St Paul’s Cathedral, the Royal Albert Hall and the Scottish National Gallery.